“What’s New Today, is Old Tomorrow”

Can we imagine living without a vacuum cleaner or without a refrigerator? Never, right? Well nowadays social media has become equally important is modern households. Can you imagine doing business without Facebook or Twitter? The answer is simple: not anymore.

There’s a campaign that has been capturing all advertising-related people’s attention as well as social media marketing enthusiasts. Moma’s Rodolfo Sampaio advertising agency in Brazil has come up with a brilliant thought-provoking campaign that is a memento of advertising back then, and these ads are recollection of the power of advertising and the innovation of technology.

These creative and eye-catching vintage ads have been running in newspapers to promote media seminars called Maximidia.

Sampaio said:

“Maximedia is an event intended for people working in communications. An updating event. Being that one of the greatest concerns these professionals have is to constantly reinvent themselves. What’s new today, is old tomorrow. With this in mind we’ve developed this campaign, showing how the tools in communication are quickly outdated.”

Read more

Is your Brand Bespoken for?

At Versa Creative Group we are proud to offer a broad range of services, including: website design and development, graphic design work for any marketing collateral, copy writing, marketing research, and social media strategy and implementation. We have the plan, information, creativity, and connections to optimize your brand's image and print and online presence.

Our wonderful team of graphic designers, copy writers, and web developers work hard on each task that crosses their desks (or in-boxes), whether the project is a logo design, a restaurant menu, a billboard, or simply a magnet. Because we have the privilege of working with such amazing brands, we are committed to ensuring that everything we create leaves a lasting impression and drives viewers/customers to your brand's website and/or store.

We have recently completed projects for 1919 Wine & Mixology, Tossini, and Rejenerated:

Each brand that we complete work for is like a person, with their own quirks, tastes, voices, and fingerprints. As such, we devote great attention to detail when it comes to market research, competitor analysis, audience targeting, logo development, website look, feel and functionality, website copy, and social media strategy. A great advertising campaign is memorable, consistent, and value-driven. We are more than an advertising firm, we are a creative firm that does more than just design, write, produce and animate. We listen. Is your brand ready to be bespoken for?

Read more

Teaching an Old Dog New Tricks: The Billboard

Billboard placement is one of the most traditional and oldest forms of advertising. With the advent of the digital age and the technological boom, creative advertising firms have had to teach this old dog new tricks in order to stay fresh and competitive. One way they have successfully achieved this has been through creative placement that utilizes space manipulation. When it comes to the three advertising examples below, the message is definitely a product of their environment -- culturally and literally.  

The billboard below (top left hand side) pops out from the building's facade and and breaks the visual plane as it emerges into the rest of the city's skyline space. If anything is a great attention grabber, it's definitely an optical illusion. The accompanying billboard on the right hand side takes advantage of a beautiful backdrop that naturally changes with the position of the sun. Late in the afternoon, the woman's hair glows gold. As sunset approaches, her skin and locks are rosily hued and when it is night, the image is the inverse of the day's cut-out. 

The power of the 3D billboard is not to be taken lightly, as demonstrated by the McDonald's series above. While it may not be everyone's first choice snack during the dead of winter, this little ice cream becomes the star of the winter-scape behind it. The 3D cone progressively grows as the snow piles up.

We would love if you shared unique billboards you remember with us on our Facebook page. 

Read more

Dazzling & Elaborate Ads

The Versa Creative Team is always looking for inspiration and ideas. We often turn to the latest and greatest of wild advertising for innovative approaches to marketing. Ads that break the conventional and disrupt the routines of people's everyday lives stand out and dazzle us. The building signage below may be elaborate, but it literally spills its bold message into the space of the viewer and pedestrian. With the boom of digital and online advertising, it seems like a standard billboard or building sign needs to be doing much more than laying flat against a facade. We just hope that paint isn't still wet.   

An ad like the one below, with it's emphasis on copy and little use of color and image, may have a mere few seconds to engage the reader. The tone and clever use of the "M" cut-out does just that by posing a mini instructional guide to building lasting relationships. While not every reader is going to take the time to mentally cut out the "M" and rotate it until it becomes a "W," revealing the message of the ad, the ones who do may just visit the Stronger Marriage website. Our design team believes this ad would have been more effective had it utilized different typography and perhaps considered a more obvious approach to the message's hierarchy of content. 

An unexpected advertisement is always a hidden gem. Well, it's a least a hidden gem for people immersed in the creative advertising world. Nestle has its hands full against competitor, Mars Incorporated, and because of that, they kicked it up a notch with this bench advertisement for their ever-popular Kit Kat bar. The park bench, a tradition shared across many cultures, calls to the passerby with its bold, chocolate coloring. 

Like park benches, the public transportation system is also rife with advertising possibilities. Many firms opt for more than just a simple tagline or face to deliver their message. We think it's highly likely that a passenger disembarking from the bus below would certainly remember the boa constrictors coiled tightly around them. Word of mouth for the advertised zoo, no doubt, spread like wild fire.  

Read more