Smart Packaging

Just as you logo and name, the packaging you choose will also represent your business. That is what your customer will take home and that is the mental image your customer has of your product. Packaging is also very important for information. Unlike many other forms of information you might provide for your client, the information on the package will be actually read in most cases.

It’s important to have an attention-grabbing package that clearly displays your logo (and preferably tagline as well) and that embodies the aesthetic design of the brand. Innovation counts. You packaging can even be a form of advertising if done right.

Packaging must also be functional. It needs to send a message while still being the right shape and size for your costumers comfort.

This is another one of Versa Creative Group’s broad range of services. Besides branding and logo design we also acknowledge the importance of packaging. Here you have it all in one place. We know the importance of your business and how to help you climb to the top of your potential. 

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Recent Designs: Logo Development

Logos are an essential part of your business. They are the “face” of your brand. They are the visual component of your company and should encompass and represent your brand identity. A logo appears in all you communication materials, in your marketing and advertising pieces. It must be simple and recognizable, but most importantly memorable so it may help with brand awareness.

At Versa Creative Group, we write the narrative and design the images that create a memorable impression in the minds of consumers. We are very proud of our logo design portfolio and wanted to share some of our recent ones.

We had a lot of fun designing all these logos and our clients are really happy! 

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“What’s New Today, is Old Tomorrow”

Can we imagine living without a vacuum cleaner or without a refrigerator? Never, right? Well nowadays social media has become equally important is modern households. Can you imagine doing business without Facebook or Twitter? The answer is simple: not anymore.

There’s a campaign that has been capturing all advertising-related people’s attention as well as social media marketing enthusiasts. Moma’s Rodolfo Sampaio advertising agency in Brazil has come up with a brilliant thought-provoking campaign that is a memento of advertising back then, and these ads are recollection of the power of advertising and the innovation of technology.

These creative and eye-catching vintage ads have been running in newspapers to promote media seminars called Maximidia.

Sampaio said:

“Maximedia is an event intended for people working in communications. An updating event. Being that one of the greatest concerns these professionals have is to constantly reinvent themselves. What’s new today, is old tomorrow. With this in mind we’ve developed this campaign, showing how the tools in communication are quickly outdated.”

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Is your Brand Bespoken for?

At Versa Creative Group we are proud to offer a broad range of services, including: website design and development, graphic design work for any marketing collateral, copy writing, marketing research, and social media strategy and implementation. We have the plan, information, creativity, and connections to optimize your brand's image and print and online presence.

Our wonderful team of graphic designers, copy writers, and web developers work hard on each task that crosses their desks (or in-boxes), whether the project is a logo design, a restaurant menu, a billboard, or simply a magnet. Because we have the privilege of working with such amazing brands, we are committed to ensuring that everything we create leaves a lasting impression and drives viewers/customers to your brand's website and/or store.

We have recently completed projects for 1919 Wine & Mixology, Tossini, and Rejenerated:

Each brand that we complete work for is like a person, with their own quirks, tastes, voices, and fingerprints. As such, we devote great attention to detail when it comes to market research, competitor analysis, audience targeting, logo development, website look, feel and functionality, website copy, and social media strategy. A great advertising campaign is memorable, consistent, and value-driven. We are more than an advertising firm, we are a creative firm that does more than just design, write, produce and animate. We listen. Is your brand ready to be bespoken for?

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Teaching an Old Dog New Tricks: The Billboard

Billboard placement is one of the most traditional and oldest forms of advertising. With the advent of the digital age and the technological boom, creative advertising firms have had to teach this old dog new tricks in order to stay fresh and competitive. One way they have successfully achieved this has been through creative placement that utilizes space manipulation. When it comes to the three advertising examples below, the message is definitely a product of their environment -- culturally and literally.  

The billboard below (top left hand side) pops out from the building's facade and and breaks the visual plane as it emerges into the rest of the city's skyline space. If anything is a great attention grabber, it's definitely an optical illusion. The accompanying billboard on the right hand side takes advantage of a beautiful backdrop that naturally changes with the position of the sun. Late in the afternoon, the woman's hair glows gold. As sunset approaches, her skin and locks are rosily hued and when it is night, the image is the inverse of the day's cut-out. 

The power of the 3D billboard is not to be taken lightly, as demonstrated by the McDonald's series above. While it may not be everyone's first choice snack during the dead of winter, this little ice cream becomes the star of the winter-scape behind it. The 3D cone progressively grows as the snow piles up.

We would love if you shared unique billboards you remember with us on our Facebook page. 

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