All Work, All Play: Sun & Ski Sale Poster

Sun & Ski Sports. All the gear, apparel, and toys you need to make your next outdoor adventure epic can be found at any of their locations, sprinkled along the Eastern seaboard, throughout the Sun Belt, and in parts of the Midwest. For many, skiing is a serious business, and the brief glimpses of winter – we’re thinking about our fellow Houstonians when we say this – get them in the mood for a new pair of orange Nordica boots that can be seen...

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Why Versa Loves Halloween (And Your Ad Agency Should, Too)

Every Halloween, Versa Creative Group likes to get extra creative. It could be the magical spirit in the air, or the fact that the winner gets a sweet $50 Target gift card. But we think it’s because Halloween is the time of year when everyone gets to show off their creative skills and do a little impromptu acting for the camera. Witness these examples from last year’s epic Halloween contest: Designer Kyra as Olive Oil & Copywriter Caitlin...

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Brand Relevancy: How Top Brands Stay in the Hearts of Consumers

Top brands like Coke and Swiffer have made into the everyday lives of consumers worldwide, but as consumers become increasingly health and eco-conscious, these brands have the particular challenge of proving to the public that they are still worthwhile products. Convincing consumers that a can of Coke or a disposable Swiffer mop are household necessities by appealing to their nostalgic quality is not enough. Instead, brands like these have to make their...

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What's Your Angle?

One of the challenges of advertising is reaching a diverse audience.  To meet the needs of different demographics, ad agencies will make multiple versions of ads for a campaign, adjusting the images and copy accordingly.  One way of reaching multiple audiences with the same ad is the use of lenticular printing.  By using a lenticular top layer, the ad can convey different messages when the image is viewed at different angles. ...

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Versa Logo Designs

At Versa Creative, we think a good logo design should adhere to the same principles as a good print ad or billboard. An effective and brilliant advertisement features a disruptive image that is surprising to the viewer and clear and clever copy (tagline). A well designed add should also stay true to the brand's identity and call attention to the fact that they are versatile, progressive and have their customers' best interests at heart. Creating...

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April: The Ad World at a Glance

Is spring the time when brand catch their breaths after the holiday and New Year rushes? Or, is it when they regroup, creatively, and put their heads together to devise a plan for the long summer and fall seasons? How do their strategies carry over into their social media efforts? These are just a few questions we are asking ourselves at Versa as we work hard to make our clients stand out this spring. There is one huge trend creatives have caught on to: the Facebook Share. The like has been “common practice among marketers for years,” says...

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Optimize your LinkedIn Profile

If you have not joined the 58 Million (and growing) professionals on LinkedIn, that is very bad. If you do happen to boast a profile on this influential network, but are not consistently checking your page, updating information, or are in fact guilty of committing a certain eight faux pas (according to Forbes.com), then that is even worse. While LinkedIn may not be—or sound—as glamorous as Facebook, Twitter, Pinterest, Tumblr, or Instagram, it is distinguished from its sassy and wild brethren as a purely professional site for career networking....

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Is your Brand's LinkedIn Rockin'?

The Most Influential Professional Networking Site: LinkedIn is the largest professional networking site with a user base that will soon surpass 200 million. With business owners, entrepreneurs, executives, and other professionals tuned in, LinkedIn is a place where individuals and companies can self-identify and communicate exactly who they are and what they do. So, the question is not: Why should I be on LinkedIn? Instead, ask: Why shouldn't you...

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The New Frontier of Experiential Marketing

What is experiential marketing? First, we explain what it is not. It is not event marketing, which it is commonly confused with. But, experiential marketing does share some things in common with their advertising cousin. It does allow for an interactive space where the public can engage with a brand. However, it goes one step beyond a simple promotional event and delves into the realm Ad execs love the most: the psyche of the consumer. Experiential...

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Lady Gaga Graces Houston and Facebook

In less than two weeks, Houston will be graced by who may arguably be the feistiest Queen of Pop to ever don a meat-dress. Lady Gaga. Her highly anticipated "Born This Way Ball" kicked off five days ago in Vancouver and other chilly areas of the northwest. Houstonians will surely give her a warm welcome, given the buzz that has been surrounding her spectacular show(wo)manship, elaborate sets, and scandalous props. We've been dying to go to the...

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What Marketing 2013 May Bring!

The year 2012 saw revolutions, political elections, art, and natural disasters that rocked the world, sending ripples across our interlinked economies and societies. We don’t expect anything less from 2013, the first year since 1987 to have four unique numbers in its sequence. While the integration of traditional and digital marketing enjoyed a phenomenal boost last year, it will only continue to gain leverage in the market place and in the hearts...

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Versa's Holiday Favorites!

Holiday ads are at their best when they makes us feel all warm and fuzzy inside.  People pay special attention to ads at Christmas because everyone has a little spare time to look online for the perfect Christmas gift. But some of the most effective Christmas advertisements aren’t for gifts, they’re for everyday home essentials, like shaving cream, coffee, tide bleach, and hair remover.  Those don’t seem like the most festive of holiday...

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Brand Mantras:  Say What Everyone’s Thinking Remember the “Got Milk?” ads of the 90s?  The ads were so popular that by the end of the decade, almost every famous celebrity had done a 1-page magazine insert with the then-iconic white mustache.  Not everyone remembers the original commercial, either, but the phrase “Got Milk?” became a stock phrase in American culture.  So did “Hungry?  Why Wait?” Snickers’ popular...

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Smart Packaging

Just as you logo and name, the packaging you choose will also represent your business. That is what your customer will take home and that is the mental image your customer has of your product. Packaging is also very important for information. Unlike many other forms of information you might provide for your client, the information on the package will be actually read in most cases. It’s important to have an attention-grabbing package that clearly...

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Recent Designs: Logo Development

Logos are an essential part of your business. They are the “face” of your brand. They are the visual component of your company and should encompass and represent your brand identity. A logo appears in all you communication materials, in your marketing and advertising pieces. It must be simple and recognizable, but most importantly memorable so it may help with brand awareness. At Versa Creative Group, we write the narrative and design the images...

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