Versa's Holiday Favorites!

Holiday ads are at their best when they makes us feel all warm and fuzzy inside.  People pay special attention to ads at Christmas because everyone has a little spare time to look online for the perfect Christmas gift. But some of the most effective Christmas advertisements aren’t for gifts, they’re for everyday home essentials, like shaving cream, coffee, tide bleach, and hair remover.  Those don’t seem like the most festive of holiday...

Read more

Brand Mantras:  Say What Everyone’s Thinking Remember the “Got Milk?” ads of the 90s?  The ads were so popular that by the end of the decade, almost every famous celebrity had done a 1-page magazine insert with the then-iconic white mustache.  Not everyone remembers the original commercial, either, but the phrase “Got Milk?” became a stock phrase in American culture.  So did “Hungry?  Why Wait?” Snickers’ popular...

Read more

Smart Packaging

Just as you logo and name, the packaging you choose will also represent your business. That is what your customer will take home and that is the mental image your customer has of your product. Packaging is also very important for information. Unlike many other forms of information you might provide for your client, the information on the package will be actually read in most cases. It’s important to have an attention-grabbing package that clearly...

Read more

Recent Designs: Logo Development

Logos are an essential part of your business. They are the “face” of your brand. They are the visual component of your company and should encompass and represent your brand identity. A logo appears in all you communication materials, in your marketing and advertising pieces. It must be simple and recognizable, but most importantly memorable so it may help with brand awareness. At Versa Creative Group, we write the narrative and design the images...

Read more

“What’s New Today, is Old Tomorrow”

Can we imagine living without a vacuum cleaner or without a refrigerator? Never, right? Well nowadays social media has become equally important is modern households. Can you imagine doing business without Facebook or Twitter? The answer is simple: not anymore. There’s a campaign that has been capturing all advertising-related people’s attention as well as social media marketing enthusiasts. Moma’s Rodolfo Sampaio advertising agency in Brazil has...

Read more

Is your Brand Bespoken for?

At Versa Creative Group we are proud to offer a broad range of services, including: website design and development, graphic design work for any marketing collateral, copy writing, marketing research, and social media strategy and implementation. We have the plan, information, creativity, and connections to optimize your brand's image and print and online presence. Our wonderful team of graphic designers, copy writers, and web developers work hard...

Read more

Teaching an Old Dog New Tricks: The Billboard

Billboard placement is one of the most traditional and oldest forms of advertising. With the advent of the digital age and the technological boom, creative advertising firms have had to teach this old dog new tricks in order to stay fresh and competitive. One way they have successfully achieved this has been through creative placement that utilizes space manipulation. When it comes to the three advertising examples below, the message is definitely...

Read more

A Very Versa Halloween

Halloween. Thanksgiving. Christmas. This trio hits the market fast and the market of social media advertising even faster. In order to stay neck and neck with competitors -- or lunge ahead -- we always make it a point to update our clients' Facebook cover photos according to the holidays. Below, we're showing off our most recent creations for Bel Furniture, Shany Cosmetics, and Smile Barn Dental. Our Creative Team, including our designers and copy...

Read more

Dazzling & Elaborate Ads

The Versa Creative Team is always looking for inspiration and ideas. We often turn to the latest and greatest of wild advertising for innovative approaches to marketing. Ads that break the conventional and disrupt the routines of people's everyday lives stand out and dazzle us. The building signage below may be elaborate, but it literally spills its bold message into the space of the viewer and pedestrian. With the boom of digital and online advertising,...

Read more

The World on Demand: Preparing for Generation “Screen”

Although Generation “S” may not be the official term for children born during the last three to five years, it is certainly catchy and reflective of one of the most exciting revolutions of the digital age.  Online advertising publications, blogs, and forums are abuzz with this phrase.  Generation “S” experiences the world differently from their “Echo Boomer” or “Generation Y” parents, who are no strangers to fast-paced technology either. ...

Read more

Versa + Cosmetics = A Gorgeous Partnership!

It’s been a crazy couple weeks in Versa-land!  One of our clients, Shany Cosmetics, just came back from the IMATS (International Make Up Artists Trade Show) in Los Angeles and we obviously couldn’t let them show up there empty-handed.  We created some pretty gorgeous banners for their booth, as well as brochures, packaging, and more. They blew everyone out of the water, if we do say so ourselves!  Don’t...

Read more

With the presidential race heating up, it’s only natural that ads are sure to follow; and we’re not just talking about campaign commercials! June has seen the presence of ads for two companies expressing some apparently polarizing political views.  Whether these brands and their marketing gurus meant to stir up some sentiment, both positive and negative, is unsure, but the result is still the same: people vowing to eat more Oreos or Denny’s and others calling for boycotts! This Monday, Oreo posted a very symbolic-looking cookie on...

Read more