Friday, December 21, 2012

Versa's Holiday Favorites!

Holiday ads are at their best when they makes us feel all warm and fuzzy inside.  People pay special attention to ads at Christmas because everyone has a little spare time to look online for the perfect Christmas gift. But some of the most effective Christmas advertisements aren’t for gifts, they’re for everyday home essentials, like shaving cream, coffee, tide bleach, and hair remover.  Those don’t seem like the most festive of holiday...

Thursday, December 6, 2012

Brand Mantras:  Say What Everyone’s Thinking Remember the “Got Milk?” ads of the 90s?  The ads were so popular that by the end of the decade, almost every famous celebrity had done a 1-page magazine insert with the then-iconic white mustache.  Not everyone remembers the original commercial, either, but the phrase “Got Milk?” became a stock phrase in American culture.  So did “Hungry?  Why Wait?” Snickers’ popular...