The New Frontier of Experiential Marketing

What is experiential marketing? First, we explain what it is not. It is not event marketing, which it is commonly confused with. But, experiential marketing does share some things in common with their advertising cousin. It does allow for an interactive space where the public can engage with a brand. However, it goes one step beyond a simple promotional event and delves into the realm Ad execs love the most: the psyche of the consumer. Experiential...

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Lady Gaga Graces Houston and Facebook

In less than two weeks, Houston will be graced by who may arguably be the feistiest Queen of Pop to ever don a meat-dress. Lady Gaga. Her highly anticipated "Born This Way Ball" kicked off five days ago in Vancouver and other chilly areas of the northwest. Houstonians will surely give her a warm welcome, given the buzz that has been surrounding her spectacular show(wo)manship, elaborate sets, and scandalous props. We've been dying to go to the...

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What Marketing 2013 May Bring!

The year 2012 saw revolutions, political elections, art, and natural disasters that rocked the world, sending ripples across our interlinked economies and societies. We don’t expect anything less from 2013, the first year since 1987 to have four unique numbers in its sequence. While the integration of traditional and digital marketing enjoyed a phenomenal boost last year, it will only continue to gain leverage in the market place and in the hearts...

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