What's Your Angle?

One of the challenges of advertising is reaching a diverse audience.  To meet the needs of different demographics, ad agencies will make multiple versions of ads for a campaign, adjusting the images and copy accordingly.  One way of reaching multiple audiences with the same ad is the use of lenticular printing.  By using a lenticular top layer, the ad can convey different messages when the image is viewed at different angles. ...

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Versa Logo Designs

At Versa Creative, we think a good logo design should adhere to the same principles as a good print ad or billboard. An effective and brilliant advertisement features a disruptive image that is surprising to the viewer and clear and clever copy (tagline). A well designed add should also stay true to the brand's identity and call attention to the fact that they are versatile, progressive and have their customers' best interests at heart. Creating...

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