Top brands like Coke and Swiffer have made into the everyday
lives of consumers worldwide, but as consumers become increasingly health and
eco-conscious, these brands have the particular challenge of proving to the
public that they are still worthwhile products. Convincing consumers that a can
of Coke or a disposable Swiffer mop are household necessities by appealing to
their nostalgic quality is not enough. Instead, brands like these have to make
their...