Sun & Ski Sports. All the gear, apparel, and toys you need
to make your next outdoor adventure epic can be found at any of their locations,
sprinkled along the Eastern seaboard, throughout the Sun Belt, and in parts of
the Midwest. For many, skiing is a serious business, and the brief glimpses of
winter – we’re thinking about our fellow Houstonians when we say this – get
them in the mood for a new pair of orange Nordica boots that can be seen from
space, or a down coat perfectly contoured to their frame with compartments
galore. Snowboarding is also a way of life with its own breed of connoisseurs
bent on being the center of attention in the air and on the ground. We forgive
their mischievous irreverence because they look really good while doing it.
When client Sun & Ski first approached us with their ideas
for a winter sale campaign, we were more than willing play. After all, the
ability to play is to be cherished, whether you’re still in grammar school or languishing in the work force. The winter holidays present us with a particular kind of
playtime. For an instant, we can be weightless. And with the earth shining
white below us and the cold wind kissing our faces, we have two decisions to
make: 1) tighten our form, brace ourselves for the rush, land gracefully, or 2)
bust a move, land dramatically, fist pump. Either approach is acceptable. You’re
either naughty or you’re nice.
