Top brands like Coke and Swiffer have made into the everyday
lives of consumers worldwide, but as consumers become increasingly health and
eco-conscious, these brands have the particular challenge of proving to the
public that they are still worthwhile products. Convincing consumers that a can
of Coke or a disposable Swiffer mop are household necessities by appealing to
their nostalgic quality is not enough. Instead, brands like these have to make
their place in a new world where caring about long-term health and happiness
comes first.
The new UK commercial spot for Coke encourages consumers to
drink Coke the way it used to be had—as an occasional treat that compliments a
simple meal or a pleasant afternoon with family and friends. In a split screen,
we see two men, one from the 50s and one from today, on an average work day. Pairing
a computer with a typewriter, an escalator with stairs, and a macaroni dinner
in bed with spaghetti meal at the dining table, the ad shows how both men lead
a fairly simple life. At the end of the commercial, we discover that the man
from the 50s is actually the grandfather of the man from today as they stroll
down a park with bottled Cokes in hand. The tagline: “Live like grandpa did.
Move more, eat well, take it easy.” Watch the TV spot here.
The eco-conscious consumer may opt for a reusable mop that
doesn’t waste synthetic materials, but there is an important place for reusable
mops, says Swiffer’s new commercial spot featuring a happily married elderly
couple trying to live the good life. “There should be some way to make it
easier,” says Morty, worrying about the risks his wife takes to clean furniture
and wipe the floor with a heavy bucket of soapy water. At their door, “some
kind of a mopping device” appears. “So it’s like dancing,” he says as his wife
tries the new mop out with ease. They dance in the kitchen. Now that they don’t
have to spend extra time cleaning, the couple can spend time enjoying their
life together. Watch it here.